The Condura brand comes from Conception Durables, Inc., a wholly-owned subsidiary of Concepcion Industrial Corporation. It is one of the largest appliance manufacturers in the Philippines, engaged in the manufacturing of refrigerators and freezers for the domestic market for more than 30 years.
Aiming to improve its share in the domestic market and expand its export business in the intermediate term, the company focuses on product customisation with new product development to better serve the unique needs of the Filipino family. Slowly but surely, CDI has made its way to the top, besting other globally-renowned brands in the local market that it attributes to its distinct blend of hands-on owner involvement, attention to detail and the passion for excellence shared by everyone in the organisation.