King Power is the leading duty free retailer in Thailand, having been established for more than 25 years.
In the year 2014, King Power celebrated its Silver Jubilee with a new brand philosophy of understanding travellers’ needs. With decades of experience, King Power is a leading travel retailer who is committed in taking pride in transforming its duty free and travelling knowledge for the benefit of its customers’ ease and convenience. Striving to make the most out of its customers’ travel experiences, King Power becomes their companion by crafting travel and shopping experiences from start to end, aiming to deliver repeated beautiful journey experiences for all its customers.
Through its new brand identity, communication campaigns, and privileges offered to global travellers, the new brand has been well received locally in Thailand, and has gained increasing brand presence globally.